Mentoring TRACK 9: Product value propositions and positioning

Product value propositions and positioning

Learn to craft a clear value proposition and position your product to win using real-world frameworks and hands-on examples.

Here is what we will discuss during the meetings

What makes a great value proposition (and what kills one)

Use the Value Proposition Canvas to identify what your customers truly want (jobs / pains / gains)

Create a value proposition that solves for real customer pains

Use a positioning framework to understand what makes your product unique vs competitive alternatives

Write your positioning statement and key messages

Validate your product positioning and communicate it clearly to stakeholders

Use live examples, or your own product and 1:1 feedback

Become a Mentee

Meet your mentors

They are experienced professionals in the field who are dedicated to helping you succeed. They are committed to providing guidance, support, and expertise to help you achieve your goals.

Mentor

Andrei Berechet

Product Director

Product Director and mentor with expertise in product growth, discovery and design. I've built and scaled hundreds of products in fintech, SaaS, ecommerce and insurance. I love clarity and helping product managers level up

Mentor

Gina Dragulin

Technical Marketing & GTM leader

Marketing leader, 18+ years at Miro, Microsoft, SoSafe. Top 100 Future B2B CMOs 2022. Expert in GTM strategy, AI/enterprise tech, product adoption. Mentors startups on product-market fit.