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TRACK 7

Building products for humans using data

Data driven vs feeling driven versus management/founder driven decisions on the way of building digital products that answer human needs

Here is what we will discuss during the meetings

Why humans are the cornerstone of product vs. tech or founders’ vision or managers' ideas. Why humans and not users?
What we look for: human needs (and the difference to product features)
How to collect data and what to do with the collected data (quick intro into research)
How to choose the data that actually matters and how to let go own vision when data says otherwise
Types of user research artefacts that speak (visually) to your team
Experiments: how to build them & how to transform them in decision for the product
Data management, ethics & privacy for data (quick intro)
Become a Mentee

Meet your mentors

They are experienced professionals in the field who are dedicated to helping you succeed. They are committed to providing guidance, support, and expertise to help you achieve your goals.

Mentor

Cristian Hurhui

Senior Product Designer

I’ve spent 8+ years in product design and strategy, leading products from first users to scale and acquisitions.

Mentor

Dragos Gavrilescu

Founder True Say & Portall

25 yrs of business, marketing, and research (of all kinds). Built businesses, products, and people. I believe in empathy: the no-miss ingredient to building a great anything. A product dragon with a softy for customers and a feisty for business results.

Mentor

Madalina Barbu

Executive Adviser on Strategy and Foresight with CEOs in Tech

10+ years in marketing; 6+ years in service design. Solution-oriented person even in front of the most difficult situations. Strong believer that right answers always come from the customers. Always eager to guide others from what I learnt and learn from others’ experiences and wisdom. Passionate about uncovering insights to design customer journeys that truly matter.

Sounds inspiring? Become a mentee!

Want to make better decisions for your products and team?

Apply now and learn from a seasoned expert.

Become a Mentee

Who is this track for

People who look for new ways of getting quick and reliable data and willing to share and debate them.
Designers or product/project managers who multi-task between dev, business owners, investors and designers. And struggle
Junior product researchers who look for new ways of quick and dirty fast iterative research
Founders who are eager to integrate customer reality to their product vision
Anyone who want to take data-driven decision, but has no data available

Who is this track not for

People who look for a research course.
People looking for a deep dive into advanced statistics.
Experimented corporate researchers who believe only long field studies bring “the truth”.

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