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TRACK 10

The Marketing Growth Playbook

Turn your product into a brand that scales. From messaging and storytelling to SEO, digital marketing, and growth hacks — the full playbook for growth.

Here is what we will discuss during the meetings

Crafting product messaging that resonates: positioning, tone of voice, and differentiation in competitive markets
Using brand archetypes and storytelling to create emotional connections
Practical tips on copywriting that converts across channels
SEO and organic growth as sustainable engines
Digital marketing tactics: paid channels, performance campaigns, and when to use them
Smart growth hacks and frameworks to accelerate traction and scale without wasting resources
Become a Mentee

Meet your mentors

They are experienced professionals in the field who are dedicated to helping you succeed. They are committed to providing guidance, support, and expertise to help you achieve your goals.

Mentor

Gina Dragulin

Technical Marketing & GTM leader

Marketing leader, 18+ years at Miro, Microsoft, SoSafe. Top 100 Future B2B CMOs 2022. Expert in GTM strategy, AI/enterprise tech, product adoption. Mentors startups on product-market fit.

Mentor

Andrei Lasc

Founder & Brand catalyst POARTA 9

Brand catalyst with 13 years of experience in naming, visual identities and storytelling for brands like Bookster, FruFru, Mind Architect, Daily Lama and SoNexy.

Mentor

Liviu Ivascu

SEO Manager @ Orange Romania

Dedicated consultant with a strong background in SEO, passionate about helping professionals build the skills and confidence to understand and win in digital marketing.

Sounds inspiring? Become a mentee!

Want to make better decisions for your products and team?

Apply now and learn from a seasoned expert.

Become a Mentee

Who is this track for

Founders, PMs, and product marketers who already have a live product but want to build traction and scale it into a brand
Team leads seeking a structured yet practical playbook that covers both brand tone of voice and growth execution
Professionals looking for applied mentoring with real-world marketing strategies, not just theory

Who is this track not for

People still pre-launch or testing product-market fit
Those seeking deep specialization in one channel only (e.g., SEO-only or Ads-only)
Participants expecting one-size-fits-all growth hacks without brand or strategic context

Ready to Apply? Fill out this form

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